About
Creativity Beyond Limits.
Into a world no one has ever seen
At the heart of Prime 1 Studio is one thing: challenge.
With outstanding 3D modeling, top-tier painting, planning that draws out the full appeal of each IP with deep respect for the original work, and above all a passion for always taking on the NEXT LEVEL, we go beyond limits, create value beyond imagination, and open the door to a world no one has ever seen.
That is what "Creativity Beyond Limits." means to us.
Mission / Vision / Values
Mission, Vision, Values
- Mission
- Make the world happy through art
- Vision
- Open up the NEXT LEVEL of hobby entertainment with love and courage
Values
- 1
Create WOW!
- Deliver what fans have been waiting for, plus the wonder and excitement that go beyond expectations.
- In ideas, quality, experience, and service, create one-of-a-kind (PRIME ONE) value with craftsmanship and sincerity.
- 2
Take Action for NEXT LEVEL
- Say it, try it: start by taking action.
- Go beyond who you were yesterday and take on the NEXT LEVEL.
- Picture the success that lies beyond the challenge.
- 3
Unite as One
- We are one team. Through teamwork, make 1 + 1 = 10.
- Value respect and gratitude, and build trust through your own actions.
- Share our goals, support and celebrate one another, and grow together.
Company
Company Information
- Company name
- Prime 1 Studio Co., Ltd. (株式会社プライム1スタジオ)
- Founded
- March 30, 2012
- CEO
- Rie Matsumoto
- Employees
- 170 (including overseas staff and part-timers)
- Business
- Planning, manufacturing, and sales of high-end statues
- Head Office (Showroom)
- 6-36-2 Asakusa, Taito-ku, Tokyo 111-0032, Japan
- Gallery Shop
- Yurakucho Marui 7F, 2-7-1 Yurakucho, Chiyoda-ku, Tokyo 100-0006, Japan
History
History
- 2012
Prime 1 Studio established
- 2013
First PRIME 1 STATUE released: "Megatron"
Megatron from "Transformers: Revenge of the Fallen" is announced as the first PRIME 1 STATUE. Its overwhelming detail and exceptional paintwork earn widespread acclaim from collectors worldwide.
- 2014
"Statue of the Year 2014" award
Megatron, released the previous year, wins "Statue of the Year 2014" on the major collectible website Statue Forum, propelling Prime 1 Studio into the spotlight of the collectible scene.

- 2015
Full-scale overseas expansion; DC Comics joins the lineup
We strengthen our sales network centered on the Americas and Europe. Batman, who would become synonymous with Prime 1 Studio, makes his 3D debut with "Arkham Knight Batman," followed by a growing lineup of DC Comics characters.

- 2016
Record-breaking releases
Nearly 50 works are announced, more than the previous three years combined, solidifying our production foundation. The "Museum Masterline" series expands, and game characters join the lineup (photo: Kojima Productions' "Ludens").

- 2017
Full-scale expansion into Japanese content
In addition to popular American content, we embark on the full-scale creation of Japanese content, including titles like "Berserk."

- 2018
Head office moves to Shinkawa, Chuo-ku; San Diego Comic-Con and Japan Expo
At San Diego Comic-Con and our debut at France's "Japan Expo," the quality and lineup of our products receive widespread acclaim.
- 2019
Flagship "Shinjuku Gallery Shop" opens
Our flagship store, where visitors can enjoy both gallery displays and shopping, opens at Shinjuku Marui Annex 7F.

- 2020
"Cutie1" launches; first "NEXT LEVEL SHOWCASE"
The adorable, plush-like figure brand "Cutie1" is unveiled at Wonder Festival 2020 Winter. "NEXT LEVEL SHOWCASE," our online showcase delivering the latest news in stunning visuals, also begins.

- 2021
"PRISMA WING" and "WEAREVERWiz" announced; head office moves to Asakusa, Taito-ku
We announce the figure brand "PRISMA WING" and the apparel brand "WEAREVERWiz" (photo: PRISMA WING's mascot character "Prism").

- 2022
10th anniversary; first Tokyo Comic Con appearance in five years
To celebrate our 10th anniversary, we premiered a special edition of "NEXT LEVEL SHOWCASE X" on YouTube and returned to Tokyo Comic Con for the first time in five years. Our large-scale booth brought together more than 130 PRIME 1 STATUE pieces old and new, the full Cutie1 lineup, and PRISMA WING's first large-scale display, showing our ten years and what lies ahead (photo: 10th anniversary key visual).

- 2023
PRIME 1 STATUE × PRISMA WING statues
We brought to market statues that combine the strengths of our high-end statue brand PRIME 1 STATUE and PRISMA WING, our figure brand for characters from anime, games, and more. In February, we opened pre-orders for the 1/4 scale statue "Hatsune Miku 'Art by neco'," based on a concept by illustrator neco (photo).

- 2024
"FINAL FANTASY VII REBIRTH" statues announced
In the second part of NEXT LEVEL SHOWCASE XII: WORLD OF LIGHT AND CHAOS, we announced 1/4 scale statues of Cloud, Zack, and Sephiroth from "FINAL FANTASY VII REBIRTH" as the latest in SQUARE ENIX MASTERLINE, our line created together with Square Enix. Pre-orders opened in December (photo: Cloud and Sephiroth).

- 2025
New brands "DYNAMIC ARTS" and "BUILD ART MASTERLINE" announced
At NEXT LEVEL SHOWCASE XIV in June, we announced two new brands: DYNAMIC ARTS, action figures that fuse sculpture and articulation using the skills honed through our statues, and BUILD ART MASTERLINE, plastic model kits that distill statue quality and offer the joy of building. The first releases are Evangelion Unit-01, refined by Josh Nizzi, and Guts in the Berserker Armor from "Berserk" (photo, from left).

- 2026
Gallery shop opens at Yurakucho Marui 7F
In Yurakucho, with easy access from Tokyo Station and Ginza, we opened a shop where longtime collectors, newcomers to figures and hobbies, and visitors from Japan and around the world can experience Prime 1 Studio craftsmanship up close.